I work in marketing and commission content creators and content strategists for clients. Our writers’ recently group asked me about what’s involved in becoming a blogger for hire — what do you do for clients?
After giving a short presentation to the group, I though you might be interested too, if you’re looking for a side hustle for 2020.
The best way to get blogging gigs is by word of mouth. Do you know anyone in web development, or in marketing? Ask around. A friend of a friend might know someone.
Yes, you could look on job boards, but the people posting there tend to want a lot, but are willing to pay very little.
If you’d like to offer your services, start by thinking about what you have to offer.
Blogger for hire: what can you offer your clients?
Consider:
The topics and industries you cover;
Your social media profiles — how many followers do you have?
Technical experience. Can you publish a draft post to a WordPress site, with suitable and optimized images?
Are you au fait with the basics of Search Engine Optimization (SEO)? Can you research keywords?
Don’t worry about the technical details. Your clients will tell you what they want. Some companies prefer that you submit the content as a DOCX or as a Google Doc, rather than setting you up as a creator on the blog.
Your process when blogging for clients
You’d like to blog for clients, but you’re wondering what’s involved.
What does your workflow when you’re a “blogger for hire” look like?
It depends on whether you’re managing a client’s blog, or whether you’ve been hired to provide content only.
You might…
Brainstorm marketing goals and themes with your client;
Research ideas, keywords and titles;
Create a content calendar for the blog and draft posts;
Generate images and micro content to promote your blog posts;
Follow up on posts: how many likes, shares, retweets, etc.?
Alternatively, you might be hired as a content creator, commissioned to develop a number of blog posts each month.
Post your “blogger for hire” availability on your blog
If you’d like to become a blogger for hire, be sure to post your availability on your blog.
When I’m hiring bloggers, I start by doing a web search for bloggers who cover that industry or profession, hoping that I can find someone with both expertise and blogging ability.
Good luck — with so many companies looking for content you’ll soon get hired. 🙂
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