Love it or hate it, social media promotion is essential for authors. A friend and I were commiserating that social media is so challenging. It’s easy to spend half an hour on Facebook without achieving anything. Neither of us could work out whether social media was worth ...
book marketing
Book Marketing: Covers, Colors And Branding
In our first authors’ writing group meeting this year we discussed book marketing, as well as websites, branding, and colors. Several authors were planning their covers for upcoming releases, and a couple of questions came up: What are the best colors for book marketing? How do you find ...
2 Vital (And Easy) Book Marketing Secrets You Can Use Today
In our writer’s group meeting last month we chatted about book marketing. Here’s what surprised me. Each and every one of us was convinced that no matter what kind of marketing we were doing, we were doing it “wrong.” That is, we were convinced that: We’d chosen a marketing method that was ...
Indie Author: Tools To Smooth Your Self-Publishing Journey
If you’re an indie author, chances are that you’re a part-timer. You have a full time job, a family, and little time to write. You may also find some areas of writing, publishing, and marketing a challenge. I received some questions about the apps I use, and covered some of them. Indie author: ...
Clever Book Marketing With Freebies: Printable Ideas
At our authors’ group meeting last week, we talked about book marketing. It’s always a popular topic. One author complained: “I’ve got lots of free stuff for readers — novels, and novellas, but I’m not seeing the results I got even last year. What’s happening?” Book marketing: free stuff ...
Self-Publishing And Selling Your Books From Your Website
Authors who are self-publishing have many challenges. The biggest challenge is visibility. Advertising is expensive. Using Google AdWords is very expensive, and Facebook advertising is heading in the same direction. Amazon Marketing Services (AMS) ads are less expensive in money terms, but more ...
