In our writer’s group meeting last month we chatted about book marketing. Here’s what surprised me. Each and every one of us was convinced that no matter what kind of marketing we were doing, we were doing it “wrong.” That is, we were convinced that: We’d chosen a marketing method that was ...
book marketing
Indie Author: Tools To Smooth Your Self-Publishing Journey
If you’re an indie author, chances are that you’re a part-timer. You have a full time job, a family, and little time to write. You may also find some areas of writing, publishing, and marketing a challenge. I received some questions about the apps I use, and covered some of them. Indie author: ...
Clever Book Marketing With Freebies: Printable Ideas
At our authors’ group meeting last week, we talked about book marketing. It’s always a popular topic. One author complained: “I’ve got lots of free stuff for readers — novels, and novellas, but I’m not seeing the results I got even last year. What’s happening?” Book marketing: free stuff ...
Self-Publishing And Selling Your Books From Your Website
Authors who are self-publishing have many challenges. The biggest challenge is visibility. Advertising is expensive. Using Google AdWords is very expensive, and Facebook advertising is heading in the same direction. Amazon Marketing Services (AMS) ads are less expensive in money terms, but more ...
Book Marketing On Facebook: Is Facebook Still Viable?
In our first writers’ group meeting of the year, Facebook marketing was a hot topic. Not only for book marketing, but for other marketing too, because a couple of our members own small businesses. Several of our authors had spent years building up their Facebook author pages. They were angry, ...
Blogging For Authors On A Budget: 3 Tips
I’ve had several questions about blogging for authors who are on a strict budget. Years ago, you could get away with blogging on a free service like Blogger. Today, you need your own domain, as well as some control over your hosting. What about WordPress on your own domain? My suggestion is that ...
