Book Marketing For Misers: 4 Tips To Save On Promotions

Do you hate spending money on book marketing? In a recent writers’ group meeting, we discussed our favorite ways to market our books cheaply. We agreed that it’s not so much that we resent investing our book income into marketing, it’s: The occasional unforeseen expenses which derailed our book marketing budget; Outright mistakes (perhaps we … Read more

Book Marketing Your Way: Devote Time To Marketing Every Day

Book Marketing Your Way: Devote Time To Marketing Every Day

With many authors at home these days, we’ve suddenly got more time for the things we “should” do—including book marketing. In a recent online meeting of our writer’s group, our theme was marketing in general, and book marketing for those of us who have books we need to promote. But how do you create a … Read more

Book Marketing On Instagram: 4 Tips To Boost Your Sales

A reader asked me about book marketing on Instagram last year. I haven’t used Instagram — I’m a Pinterest fan. So, I asked for tips from Insta authors at our recent writers’ group meeting. Several of our authors use Instagram as a marketing tool, so these tips come from their experiences. Firstly, the big question: … Read more

Social Media: 3 Ideas For Your 2020 Content Calendar

Social Media: 3 Ideas For Your 2020 Content Calendar

Love it or hate it, social media promotion is essential for authors. A friend and I were commiserating that social media is so challenging. It’s easy to spend half an hour on Facebook without achieving anything. Neither of us could work out whether social media was worth it. Social media: is it worth it? We … Read more