In our last writers’ group meeting, authors were looking for ways to make money for the holidays. Blogging was a popular option — several of the group have young children, so they can work from home.
Blogging’s the perfect holiday side hustle. If you want to try it, start looking for gigs now.
Blogging? Now’s the time to find gigs
Currently I work for a marketing agency in my day job, so I know that companies are hiring writers to help create marketing and social media content.
I asked marketing people from these companies how they found their writers. Most said that they’d chosen writers with whom they’d worked, or who had approached them and asked for holiday gigs.
Obvious tip: ask marketing people in large companies whether they need holiday help.
A marketing manager for an airline said she’d scouted her Instagram feed for posters who posted intriguing locations. She clicked through to their website to check their writing style: “Our bloggers must post consistently — I look for bloggers who post regularly, and are fun to read.”
Want to make money from your own blog?
If you’re already blogging, and want ways to make more money from your blog this holiday season, you may be promoting affiliate products on your blog.
Here’s a good idea: create your own affiliate deals
Could you eliminate the competition and strike your own affiliate deals? Good advice from Your Blogging Side Hustle: 3 Ideas To Make Money For The Holidays:
Contact a company with whom you’d like to work — a company which offers high-ticket items;
Negotiate a deal. Usually your commission is a percentage of the sale price;
Work out how you’ll know when one of your leads results in a sale.
Offer companies the opportunity to sponsor content on your blog
Of course, it depends on what you’re blogging about, but if you have a consistent readership, your blog can be an attractive advertising option. A post on your blog will last longer than pay per click advertising, which is becoming very expensive.
To make your blog sponsor-friendly, develop a “for advertisers” page. Link to the page from other pages on your site. Put a link on your navigation menu too.
What to include on the page:
- A form so advertisers can contact you. Take screen clips of your monthly traffic from Google Analytics, or whatever stats app you use. Advertisers will ask for traffic info;
- Describe your reader demographics: age, income, interests;
- Provide information about your mailing list if you have one;
- (Optional) Your advertising fees. Some bloggers post these, others don’t
- How long a sponsored post will remain online. If you’re offering to leave the post online for a year, that can be a good deal for advertisers. But will you be able to take sponsorships from other companies in that industry?
Happy holiday blogging
Start looking for gigs now.
The Lady And The Rake: A Scandalous Arrangement
Melisande Eardley has a temper, and that temper gets the better of her.More info →
The Lady And The Duke: A Dangerous Season
Her sister Catherine believes that Elaine's hair tells you everything that you need to know about her. It's flame-red. When Sir Oliver Destry trifles with Elaine, she decides on revenge. Elaine soon discovers the truth of the old saying that if you want to make the gods laugh, just tell them your plans.More info →
The Lady And The Man Of Fortune: A Wicked Secret
Although he's a prize on the Marriage Mart, wealthy and twice-widowed Lord Delmere thinks that nothing could ever tempt him to marry again. Until he meets the lovely Lady Kingston.More info →
The Lady And The Military Man: Conquer My Heart
What happens when two people who won't consider marriage can't live without each other?More info →
The Lady And The Adventurer: Win My Heart
Henry (Henrietta) Eardley makes a huge mistake. Then she makes it worse. She's never known a man like Lord Devernwood, and he's never met a woman like her.More info →
The Lady And The Devil: If You Knew Me
When Cerise and her sister are in danger, she relies on herself. There's no one else. Then she meets Lord Grayhurst.
More info →
Lady Julia’s Destiny: A Love To Treasure
Julia doesn't know whether to be amused or angry when Lord Lyneham decides to find her a husband. He and Julia's cousin take charge of Julia's fortunes. Suddenly, Julia's an heiress and her life changes.More info →