Clever Book Marketing With Freebies: Printable Ideas

Clever Book Marketing With Freebies: Printable Ideas

At our authors’ group meeting last week, we talked about book marketing. It’s always a popular topic.

One author complained: “I’ve got lots of free stuff for readers — novels, and novellas, but I’m not seeing the results I got even last year. What’s happening?”

Book marketing: free stuff everywhere

Although book marketing by offering your readers free reads is great, readers have a big challenge.

We all have the same challenge: time. I know that my own To Be Read pile, both on my Kindle, and on my bookshelves, is overwhelming. Everyone’s the same.

Many, many authors offer free reads; readers are overwhelmed.

What if you offered something different? A couple of the authors reported that they were getting good results from printables.

Book marketing: printable ideas you can use

Firstly, what’s a “printable”? Basically, a printable is a document, usually in PDF format, which is meant to be printed. Use your printables to advertise upcoming and new book releases, or books from your back catalogue.

You can offer printables as free incentives to sign up to your mailing list, or as a free download from a page on your website. You can also offer links to your printables in your books — readers visit your website, and may buy more of your books.

Most designers use Adobe Illustrator or InDesign to create printables. Don’t have these apps? You can hire designers on websites like Fiverr quite reasonably.

I’m sure you’re thinking that this is great, but what in the world can you offer as a printable? Here are some ideas.

1. Printable To Do lists and checklists

People use task lists, to keep track of:

  • Everyday tasks at work, and chores at home;
  • Meal planning;
  • Event planning for birthdays, anniversaries and weddings…

They use checklists too — to remember what to pack for trips, to prepare for events, and much more.

When you’re creating your printable, add your book cover image either as a background, or at the top or bottom. Ideally, add a clickable hyperlink; many people access PDFs on their phone. They can click the link to learn more about your books.

2. Printable tips and recipes

I collect more photography tips that I’ll ever use, and I download more recipes than I’ll ever find time to cook.

Try offering printable recipe cards, and tips for anything you think that readers might find valuable.

3. Printable affirmations and quotations

One of the authors who uses printables for book marketing offers her brush-letter affirmations as art. She sells both digital versions, and paper versions, suitable for framing, on Etsy.

These items are so popular that she’s opening up her own shop on her website.

She said: “The art I sell isn’t strictly promotional, but when I send my customers their prints, I include promotions. I’ll send a free notecard with my book covers and a link, or a couple of free bookmarks printed with my latest book cover.”

Book marketing today: get creative

I love the idea of printables. The big lesson from the authors’ success with these items is — be creative in getting out the news about your books.

The Eardleys Of Gostwicke Hall
The Lady And The Rake: A Scandalous Arrangement

The Lady And The Rake: A Scandalous Arrangement

eBook: $4.99

Melisande Eardley has a temper, and that temper gets the better of her.

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The Lady And The Duke: A Dangerous Season

The Lady And The Duke: A Dangerous Season

eBook: $4.99

Her sister Catherine believes that Elaine's hair tells you everything that you need to know about her. It's flame-red. When Sir Oliver Destry trifles with Elaine, she decides on revenge. Elaine soon discovers the truth of the old saying that if you want to make the gods laugh, just tell them your plans.

More info →
Buy from Amazon Kindle
The Lady And The Man Of Fortune: A Wicked Secret

The Lady And The Man Of Fortune: A Wicked Secret

eBook: $4.99

Although he's a prize on the Marriage Mart, wealthy and twice-widowed Lord Delmere thinks that nothing could ever tempt him to marry again. Until he meets the lovely Lady Kingston.

More info →
Buy from Amazon Kindle
The Lady And The Military Man: Conquer My Heart

The Lady And The Military Man: Conquer My Heart

eBook: $4.99

What happens when two people who won't consider marriage can't live without each other?

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The Lady And The Adventurer: Win My Heart

The Lady And The Adventurer: Win My Heart

eBook: $4.99

Henry (Henrietta) Eardley makes a huge mistake. Then she makes it worse. She's never known a man like Lord Devernwood, and he's never met a woman like her.

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The Lady And The Devil: If You Knew Me

The Lady And The Devil: If You Knew Me

eBook: $4.99

When Cerise and her sister are in danger, she relies on herself. There's no one else. Then she meets Lord Grayhurst.

 

 

More info →
Buy from Apple Books
Buy from Scribd
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Amazon Kindle
Lady Julia’s Destiny: A Love To Treasure

Lady Julia’s Destiny: A Love To Treasure

eBook: $4.99

Julia doesn't know whether to be amused or angry when Lord Lyneham decides to find her a husband. He and Julia's cousin take charge of Julia's fortunes. Suddenly, Julia's an heiress and her life changes.

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