Clever Book Marketing With Freebies: Printable Ideas

Clever Book Marketing With Freebies: Printable Ideas

At our authors’ group meeting last week, we talked about book marketing. It’s always a popular topic. One author complained: “I’ve got lots of free stuff for readers — novels, and novellas, but I’m not seeing the results I got even last year. What’s happening?” Book marketing: free stuff everywhere Although book marketing by offering … Read more

Self-Publishing And Selling Your Books From Your Website

Self-Publishing And Selling Your Books From Your Website

Authors who are self-publishing have many challenges. The biggest challenge is visibility. Advertising is expensive. Using Google AdWords is very expensive, and Facebook advertising is heading in the same direction. Amazon Marketing Services (AMS) ads are less expensive in money terms, but more expensive time-wise. I don’t have hours each week to monitor advertising; few … Read more

Book Marketing On Facebook: Is Facebook Still Viable?

Book Marketing On Facebook: Is Facebook Still Viable?

In our first writers’ group meeting of the year, Facebook marketing was a hot topic. Not only for book marketing, but for other marketing too, because a couple of our members own small businesses. Several of our authors had spent years building up their Facebook author pages. They were angry, because Facebook’s latest algorithm changes … Read more

Self-Publishing Fiction: 5 Tips To Conquer The Terror Of Blurbs

Self-Publishing Fiction: 5 Tips To Conquer The Terror Of Blurbs

I’m sure you love writing blurbs (book descriptions) for your novels. No? Join the club. I hate them too. Here’s a secret: I procrastinate on blurbs more than on anything else in my fiction. Last week we discussed blurb-writing at our writers’ group, and came up with some great tips. They should make writing blurbs … Read more

Author Marketing: 3 Tips To Get Traffic To Your Website

Author Marketing: 3 Tips To Get Traffic To Your Website

Author marketing is changing. Many authors believe that you don’t need a website, and the argument for and against author websites rages whenever new authors get together. The “for” group of authors maintain that a website is essential. The “against” authors believe that creating a page on Facebook is not only easier, but it’s more … Read more