Regency romance, romantic mysteries, & writing tips too.
Looking for easy book marketing ideas? Most authors never realize that there’s a powerful and free option: publicity. Publicity sells books. Last year, one of our writers’ group members got these results from one press release published on her website: Six book reviews in various print publications; A dozen online reviews; and An article in … Read more
With many authors at home these days, we’ve suddenly got more time for the things we “should” do—including book marketing. In a recent online meeting of our writer’s group, our theme was marketing in general, and book marketing for those of us who have books we need to promote. But how do you create a … Read more
Looking for a side hustle? As you may know, my day job is in marketing. At a recent writers’ group meeting, I got into a discussion about affiliate marketing. Several members are veteran affiliate marketers of various products and online stores. They shared some good advice for beginners. Not sure what “affiliate marketing” might be? … Read more
Love it or hate it, social media promotion is essential for authors. A friend and I were commiserating that social media is so challenging. It’s easy to spend half an hour on Facebook without achieving anything. Neither of us could work out whether social media was worth it. Social media: is it worth it? We … Read more
A reader asks: “I’ve heard about blogs for book marketing, but what should I blog about? I write cozy mysteries, and work full-time.” That’s a great question. The short answer is of course, that you can blog about anything you like — it’s your blog, so you decide. The major longterm benefit of a blog … Read more
In our writer’s group meeting last month we chatted about book marketing. Here’s what surprised me. Each and every one of us was convinced that no matter what kind of marketing we were doing, we were doing it “wrong.” That is, we were convinced that: We’d chosen a marketing method that was outmoded and outdated … Read more