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August 12, 2020 By penny Leave a Comment

Book Marketing: 2 Free Strategies To Target Keen Readers

Book Marketing: 2 Free Strategies To Target Keen Readers

Book marketing is always a popular topic with members of our writing group, because advertising is expensive.

At our last meeting, one member said she hadn’t checked her Amazon ads for a week after creating some new ads. To her horror, she realized she’d made an error and went way over budget.

Book marketing: follow your natural inclinations

With dozens of book marketing strategies available, which should you choose? I find that nothing makes me more exhausted than promotions which I hate. If you cordially hate being interviewed or giving talks, don’t do them.

Always follow your natural inclinations. For example, if you enjoy interviews, pitch as many podcasts and video bloggers as you can.

In our meeting, we discussed two free strategies which might work for you:

  • Joining online book groups; and
  • Speaking at offline book clubs.

Online book groups: join a group, or set up your own group

Both Goodreads and Facebook offer many groups for readers of various genres and categories. You also have the option of setting up your own group.

Many authors enjoy creating and posting to their own online group: if this sounds fun, give it a try.

Offline book clubs: they’re everywhere

Book clubs are everywhere these days, offline and online. I’m sure you’ve received invitations to join a club. You may even be a member of one.

To get started, create some end-matter questions and other materials for readers who may want to use your book in their club, and add the material to the end of your book. This works well for nonfiction as well as for historical novels.

If your book has already been published, add the material and republish.

With luck, your questions and other material will engage readers. They’ll talk about your book with their friends; word of mouth is hugely valuable.

Be sure to add your book club materials to your blog, too.

Your local librarian can be a big help in helping you to find local book clubs. Ask your friends whether they know of any clubs too.

As with online groups, you’ve also got the option of starting your own club.

Consistency counts with book marketing

One of our members offered this advice: “One talk at a local book club is useful, but you’re unlikely to sell many copies. Aim to do one talk a month in your local area if you can.”

As with all forms of marketing, consistency counts.


How To Win A Regency Heart: The Follyjohn Gossip Story Collection

How To Win A Regency Heart: The Follyjohn Gossip Story Collection

eBook: $7.99
Author: Penelope Redmont
Series: Follyjohn Gossip Series, Book 7
Genre: Regency Romance

Love traditional Regency romance?

In this collection you'll find six of the "Follyjohn Gossip" short stories, with six enchanting heroines.

They're light-hearted Regency romances, perfect "you time" reading for relaxation.

More info →
Buy from Amazon Kindle
The Major’s Gift: A Sweet Regency Romance Novella

The Major’s Gift: A Sweet Regency Romance Novella

eBook: $3.99
Author: Penelope Redmont
Series: Sweet And Tender Regency Romance Series, Book 1
Genre: Regency Romance
Tag: romance

In 1816 England, pretty Eleanor Devayne teaches young ladies at Miss Merryford's Academy. Although Ellie's job scandalizes her family, Ellie is happy, because she's supporting her small sister.

More info →
Buy from Scribd
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Molly’s Magic – Regency Time Travel Romance, Book 2

Molly’s Magic – Regency Time Travel Romance, Book 2

$3.99
Author: Penelope Redmont
Series: Time Travel Regency Romance Trilogy, Book 2

At 24, not only is Molly Ballantine stunning, she has two sisters she loves, and a wonderful career. Then her eldest sister Tara vanishes, and her life disintegrates.

Molly's life is about to become even more chaotic. She wakes up in a brothel with a man who's too good-looking for her peace of mind.

More info →
Buy from Kobo
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Buy from Barnes and Noble Nook
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